"Humane" Animal Products

Some animal advocates claim that people are probably always going to eat animal products (at least for the foreseeable future) so it is better that they at least eat "humane" animal products, which we should promote. That is, if people are going to do terrible things then we should spend our time and resources promoting slightly less terrible things (even though they are economically efficient and profitable for exploiters and even though they are still so terrible that they make nonsense of the idea that it is justified to do them because they are the lesser of two evils) so that (some of) the people who do terrible things do slightly less terrible things.

Compellingly plausible, isn't it?